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Communication with customers have changed drastically lately. Prospects today expect immediate responses, personalized interactions and connecting through their preferred messaging platforms. This can be both a challenge and an opportunity for most business owners. Why Sales Automation Software Must Adapt to Customer Communication Preferences Buyers now have basically changed how they prefer to communicate with businesses compared to before. Most of the consumers now expect businesses to be available on messaging platforms, while traditional channels like phone calls and emails see declining response rates. Benefits of WhatsApp Integration with Your Sales and Lead Management Tool Building a Collaborated Customer Journey The true power of WhatsApp integration is when it is integrated with your existing lead management and tracking software. Your team can gain complete transparency to the customer journey instead of going back and forth to separate platforms and losing context between to...